Research for Magazine - Magazines displayed in stores

Research for Magazine - Magazines displayed in stores

This task required me to go into a news-agents or shop that sold a range of magazines and take images of the chosen layout of the magazines and then analyse why they are where they are.

The Magazines all seemed to be ordered in height and age order the magazines aimed at children and toddlers are placed at the bottom where the children can easily see them and reach them. Above these are the Movie, Music and Gaming magazines as these are often aimed at teenagers and young adults and so are placed in the appropriate location. Above these can be found magazines associated with the older generation such as Health, Beauty, Cooking and Fishing. 

This image, you can see that they are a lot of different magazines. The most successful magazines are the ones with the big clear titles that stand out they use bright colours and unique fonts, they say one word that sums up the magazine this immediately the reader know if they want to keep on reading. These bits are made clear as if the magazine is not put at the front that is the only bit that can be seen so it is important to make sure its clear and concise. 

Music Magazine in-depth analysis

Metal hammer is a monthly Rock and Heavy Metal magazine published in the United Kingdom but with many other versions in other countries under different publishers it covers both mainstream bands as well as more unusual and unheard of bands In Germany, it has been the market leader since 1984 when it was launched.  

It is published by Future plc the sixth largest publishing company in the UK. It was founded in 1965 It currently publishes more than 150 magazines in genres such as Film, Video Games, Technology, Photography and Automotive. They also are the official magazine publisher of all the three main video game consoles. It effects the content as they are very technologically and media aware this benefits as it fits into the category and leaves a well finished clean cut neat magazine. As it is a monthly magazine they expect it to last longer.


The magazine prioritises its articles over its adverts you don't find any adverts on the same pages as articles it is kept clean and consistent the adverts are kept to a minimum throughout the article often to a minimum and the only Advertisements that are in the magazine are kept to the back of the magazine and are always linked to the Magazine in some aspect be that clothing adverts or Gig adverts they are all suitable for the target audience. The magazine has a consistent theme each week in the picture showed the theme for the week is the movie 'sin city' this style is consistent through the magazine. The style is sin city due to the artists new album titled the city of evil. The film noir/comic book style is popular with teenagers and so is more likely to be picked up.

They use casual language in the text so they can relate to the reader and get a laid back approach whilst still being controversial. As it is a monthly magazine they usually offer a compilation CD and some free posters. They also do subscription deals if you subscribe to their magazine they will give a free t shirt or something similar.