Who would be the audience for your media product?

When I set out to make my magazine I used magazines such as Metal Hammer and NME for inspiration they are focused on the 15-25 demographic but put a lot of content in their magazines which sets them apart from Kerrang who fill alot of their magazine space up with gossip and celebrity news. I wanted to aim my magazine at the more intellectual reader who wanted to read detailed articles. This was supposed to be a magazine for anyone who loved Metal music. I succeeded at doing this by having having a magazine filled withmetal focused interviews and articles on bands progress and album reviews, not focusing on the celebrity drama. This can be seen in the contents page which shows that all the pages have articles on them.